TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin.
TI  - Strategic marketing management: planning,     implementation,     and control
SN  - 8176490709
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing - Management
KW  - Marketing - Decision making
KW  - Strategic planning
ER  -