Industrial marketing  analysis,     planning and control 
Robert R. Reeder, Edward G. Brierty and; Betty H. Reeder; Robert R. Reeder, Edward G. Brierty and; Betty H. Reeder. 
 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2000 
 - xvi, 670p., ill.; 23cm. 
<br/><br/><label>ISBN: </label>81-203-1245-7. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / R29I