Global marketing management 
Warren J. Keegom. 
 - New Delhi  Prentice Hall of India  2000 
 - xix, 828p., 24cm. 
<br/><br/><label>ISBN: </label>81-203-0959-6. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K19G