TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip.
AU  - Moorthy, K. Sridhar.
TI  - Marketing models
SN  - 8120314751
U1  - 658.801 
PY  - 1999///
CY  - New Delhi
PB  - PrenticeHall of India
KW  - Marketing - Management
KW  - Marketing - Mathematical Models
KW  - Consumer Behavior - Mathematical Models
ER  -