Srinivasan, R. <br/><br/>
Case studies in marketing  The Indiancontext 
R. Srinivasan. 
 - New Delhi  Prentice Hall of India  2000 
 - xiv, 217p., 23cm. 
<br/><br/><label>ISBN: </label>81-203-1678-9. 
<br/><br/><label>Dewey Class. No.: </label>658.835  / S66C