Skinner, Steven J. <br/><br/>
Marketing 
Steven J. Skinner. 
 - 2nd  ed. 
 - Chennai  All India Publishers and Distributors  1998 
 - various pagination, ill.; 28cm. 
<br/><br/><label>ISBN: </label>81-85502-38-2. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S50M