Pride, William M. <br/><br/>
Marketing  concepts and strategies 
William M. Pride, O.C. Ferrell. 
 - 10th  ed. 
 - Chennai  All India Publishers and Distributors  2000 
 - xxxii, 666p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>81-85502-61-7. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P80M