Walker, Orville C. <br/><br/>
Marketing strategy  planning and implementation 
Orville C. Walker, Harper W. Boyd; Jean Claude Larreche. 
 - 3rd  ed. 
 - New Delhi  Tata McGrawHill Publications  2000 
 - xxi, 393p., 26cm. 
<br/><br/><label>ISBN: </label>0-07-043553-7. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / W13M