TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Larreche, Jean Claude
TI  - Marketing strategy: planning and implementation
SN  - 0-07-043553-7.
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGrawHill Publications
ER  -