TY  - BOOK
AU  - Stone, Nerlin
AU  - Bond, Alison
AU  - Davies, Derek
TI  - Direct hit: winning direct marketings
SN  - 0-333-93152-1.
U1  - 658.84 
PY  - 1998///
CY  - Delhi
PB  - Macmillan India
ER  -