Jain, Subhash C. <br/><br/>
Marketing planning and strategy 
Subhash C. Jain. 
 - Australia  South Western College  2001 
 - xviii, 925p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>0-324-01480-5. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / J20M