Ramesh Kumar, S. <br/><br/>
Managing Indian brands  marketing, concepts and strategies 
S. Ramesh Kumar; S. Ramesh Kumar. 
 - New Delhi  Vikas Publications House  2001 
 - xiv, 487p., 24cm. 
<br/><br/><label>ISBN: </label>81-259-0937-0. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / R17M