Parameshwaran, M.G. <br/><br/>
ECB-ULKA brand building advertising  concepts and cases 
M.G. Parameshwaran. 
 - New Delhi  Tata McGrawHill Publications  2001 
 - x, 212p., col.ill.; 28cm. 
<br/><br/><label>ISBN: </label>0-07-462228-4. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / P15B