TY  - BOOK
AU  - Watkins, Charley
TI  - Marketing sales and customer services: understanding the theory and practice of selling through service
SN  - 8174731482
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - AITBS Publications
KW  - Management
KW  - Sales Management
KW  - Customer Services
ER  -