TY  - BOOK
AU  - Burnett, Ken
TI  - The Handbook of key customer relationship mangement: the definitive guide to winning, managing and developing key account business
SN  - 81-7808-440-6.
U1  - 658.812 
PY  - 2001///
CY  - Delhi
PB  - Addison Wesley Longman
ER  -