Rossiter, John R. <br/><br/>
Advertising communications and promotion management 
John R. Rossiter, Larry Percy. 
 - 2nd  ed. 
 - Boston  Irwin McGraw Hill  1997 
 - xvi, 640p.: ill.; 28cm 
 - (McGraw Hill series in marketing). .
<br/><br/><label>ISBN: </label>0-07-114667-9. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / R89A