Kellogg on marketing  the kellogg marketing faculty northwestern university 
edited by Dawn Iacobucci. 
 - New York  John Wiley and Sons  2001 
 - xx, 427p., 23cm. 
<br/><br/><label>ISBN: </label>0-471-35399-x. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K28K