International marketing strategy  analysis, development and implementation 
Isobel Doole and Robin, Lowe. 
 - 2nd  ed. 
 - London  Thomson Learning  1999 
 - xix, 572p., 23cm. 
<br/><br/><label>ISBN: </label>981-240-064-8. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / D59I