Chaturvedi, Mukesh <br/><br/>
Direct marketing  concepts and cases 
Mukesh Chaturvedi. 
 - New Delhi  Excel Books  2000 
 - xii, 589p.; 24 cm. 
<br/><br/><label>ISBN: </label>8174461981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing. Customer Relations.  Direct Selling. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / C33D