TY  - BOOK
AU  - Chaturvedi, Mukesh
TI  - Direct marketing: concepts and cases
SN  - 8174461981
U1  - 658.84 
PY  - 2000///
CY  - New Delhi
PB  - Excel Books
KW  - Direct Marketing
KW  - Customer Relations
KW  - Direct Selling
ER  -