Customer relationship management  emerging concepts, tools and applications 
editors, Jagdish N. Sheth, Atul Parvatiyar; G. Shainesh. 
 - New Delhi  Tata McGrawHill Publications  2001 
 - xv, 543p.: ill.; 26cm. 
<br/><br/><label>ISBN: </label>0-07-043504-9. 
<br/><br/><label>Dewey Class. No.: </label>658.812  / C94C