Peter, J. Paul <br/><br/>
Consumer behaviour and marketing strategy 
J. Paul Peter, Jerry C. Olson; J. Paul Peter, Jerry C. Olson. 
 - 5th  ed. 
 - New Delhi  Irwin McGraw Hill  1999 
 - xxv, 545p.: ill.; 27cm. 
<br/><br/><label>ISBN: </label>0-256-26190-3. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P42C