Krishnamacharyulu, C.S.G. Rural marketing text and cases C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan; C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan. - Delhi Pearson education Asia 2002 - xvii, 397p., 25cm. ISBN: 81-7808-576-3. Dewey Class. No.: 658.8103 / K97R