The Business of marketing 
editor, P. Rajan Varadarajan. 
 - Delhi  Jaico Publishing House  2001 
 - xiv, 366p., 24cm. 
<br/><br/><label>ISBN: </label>81-7224-876-8. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / V29B