Drummond, Graeme <br/><br/>
Strategic marketing planning and control 
Graeme Drummond, John Ensor. 
 - 2nd  ed. 
 - New Delhi  Butterworth Heinemann  2002 
 - xv, 304p.: ill.; 26cm. 
<br/><br/><label>ISBN: </label>0-7506-5236-5. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / D79S