TY  - BOOK
AU  - Belch, George Edward
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 0 - 07 - 231445 - 1.
U1  - 659.1 
PY  - 2001///
CY  - Boston
PB  - McGraw Hill
ER  -