Darymple, Douglas J. <br/><br/>
Marketing management  text and cases 
Douglas J. Darymple, Leonard J. Parsons. 
 - 7th ed.. 
 - New York  John Wiley  2000 
 - xii, 707p: ill.; 25cm. 
<br/><br/><label>ISBN: </label>0 - 471 - 33238 - 0. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D17M