Cases and simulations in marketing management 
edited by M.K. Rampal, S.L. Gupta. 
 - New Delhi  Galgotia  c2000. 
 - xi, 388p., 24cm. 
<br/><br/><label>ISBN: </label>8185989419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management - Case Studies Sales Management - Case Studies. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / C24C