Zeithaml, Valarie A. <br/><br/>
Services marketing  integrating customer focus across the firm 
Valarie A. Zeithaml, Mary JoBitner; Valarie A. Zeithaml, Mary JoBitner. 
 - 2nd ed. 
 - New Delhi  Tata McGraw Hill  2000 
 - xxviii, 620p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>0 - 07 - 043556 - 1. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z04S