Cybermarketing how to use the internet to market your goods and services
Pauline Bickerton, Matthew Bickerton and Upkar Pardesi.
- 2nd. ed..
- New Delhi Butterworth Heinemann c2002.
- xvi, 355p.; 24 cm.
Published in association with the Chartered Institute of Marketing. Includes bibliographical references and index.
750647043
Internet Marketing Electronic Commerce Internet Advertising. Marketing - Data Processing.