Bickerton, Pauline

Cybermarketing how to use the internet to market your goods and services Pauline Bickerton, Matthew Bickerton and Upkar Pardesi. - 2nd. ed.. - New Delhi Butterworth Heinemann c2002. - xvi, 355p.; 24 cm.

Published in association with the Chartered Institute of Marketing. Includes bibliographical references and index.

750647043


Internet Marketing Electronic Commerce Internet Advertising. Marketing - Data Processing.

658.84 / B52C