Rampal, M.K. <br/><br/>
Service marketing  concepts, applications and cases 
M.K. Rampal, S.L. Gupta. 
 - New Delhi  Galgotia  2002 
 - xxi, 615p.; 25cm. 
<br/><br/><label>ISBN: </label>8185989567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management Sales Management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R17S