TY  - BOOK
AU  - Rampal, M.K.
AU  - Gupta, S.L.
TI  - Service marketing: concepts, applications and cases
SN  - 8185989567
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Galgotia
KW  - Marketing - Management
KW  - Sales Management
ER  -