TY - BOOK AU - Arya, P.P. AU - Yesh Pal TI - Research methodology in management: theory and case studies SN - 8176293407 U1 - 658.0072 PY - 2001/// CY - New Delhi PB - Deep and Deep KW - Research - Methodology KW - Management - Research - Methodology KW - Marketing Research KW - Research - Statistical Methods ER -