Dwyer, F. Robert <br/><br/>
Business marketing  connecting strategy, relationships and learning 
F. Robert Dwyer, John F. Tanner, Jr.; F. Robert Dwyer, John F. Tanner, Jr.. 
 - 2nd ed. 
 - New Delhi  McGrawHill  2002 
 - xxix, 705p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>0 - 07 - 112332 - 6. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D97B