Percy, Larry <br/><br/>
Strategic advertising management / 
Larry Percy, John R. Rossiter and Richard Elliot 
 - Delhi :  Oxford University Press,  2001. 
 - xxi, 288p.,   26cm. 
<br/><br/><label>ISBN: </label>9780198782322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / P37S