Services marketing  the Indian perspective; text and readings 
edited by Ravi Shanker. 
 - New Delhi  Excell Books  2002 
 - xvi, 656p.; 24cm. 
<br/><br/><label>ISBN: </label>81 - 7446 - 267 - 8. 
<br/><br/><label>Dewey Class. No.: </label>658.809  / S29S