Cristol, Steven M. <br/><br/>
Simplicity marketing  end brand complexity, clutter, and confusion 
Steven M. Cristol, Peter Sealey. 
 - New York  Free Press  2000 
 - x, 274p., 23cm. 
<br/><br/><label>ISBN: </label>0 - 684 - 85918 - 1. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / C73S