Arens, William F. <br/><br/>
Contemporary advertising 
William F. Arens; William F. Arens. 
 - 8th ed. 
 - New Delhi  McGrawHill  2002 
 - various pagination, : ill.; 27cm. 
<br/><br/><label>ISBN: </label>0 - 07 - 112293 - 1. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / A72C