Loudon, David L. <br/><br/>
Consumer behavior  concepts and applications 
David L. Loudon, Albert J. Della Bitta. 
 - 4th ed. 
 - New Delhi  Tata McGraw Hill  2002 
 - xxiii, 788p., 25cm. 
<br/><br/><label>ISBN: </label>0 - 07 - 047381 - 1. 
<br/><br/><label>Dewey Class. No.: </label>658.8341  / L28C