Handbook of relationship marketing 
edited by Jagdish N. Sheth, Atul Parvatiyar. 
 - New Delhi  Response Books  2002 
 - xvi, 660p., 22cm. 
<br/><br/><label>ISBN: </label>81 - 7829 - 104 - 5. 
<br/><br/><label>Dewey Class. No.: </label>658.812  / H25H