Floch, Jean Marie <br/><br/>
Semiotics, marketing and communication beneath the signs, the strategies 
Jean Marie Floch. 
 - New York  Palgrave Publications  2001 
 - xiii, 225p., 22cm. 
<br/><br/><label>ISBN: </label>0 - 333 - 76014 - x. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / F59S