Semenik, Richard J. <br/><br/>
Promotion and integrated marketing communications 
Richard J. Semenik. 
 - Australia  Thomson Asia  2001 
 - xxxiv, 582p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>0 - 324 - 06253 - 2. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / S28P