Hawkins, Del I. <br/><br/>
Consumer behavior  building marketing strategy 
Del I. Hawkins, Roger J. Best; Kenneth A. Coney. 
 - New Delhi  Tata McGraw Hill  2002 
 - xxiv, 775p.: ill.; 26cm. 
<br/><br/><label>ISBN: </label>0 - 07 - 048665 - 4. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H43C