Ragas, Matthews W. <br/><br/>
The Power of cult branding  How 9 magnetic brands turned customers into loyal followers 
Matthew W. Ragas, Bolivar J. Bueno. 
 - California  Prime Publishing  2002 
 - xliv, 178p., 24cm. 
<br/><br/><label>ISBN: </label>0 - 7615 - 3694 - 9. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / R13P