TY  - BOOK
AU  - Ragas, Matthews W.
TI  - The Power of cult branding: How 9 magnetic brands turned customers into loyal followers
SN  - 0 - 7615 - 3694 - 9.
U1  - 658.827 
PY  - 2002///
CY  - California
PB  - Prime Publishing
ER  -