Wrenn, Bruce <br/><br/>
Marketing research text and cases 
Bruce Wrenn, Robert Stevens; David Loudon. 
 - New York  Best Business Books  2002 
 - xi, 395p., 22cm. 
<br/><br/><label>ISBN: </label>0-7890-1590-0. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / W88M