TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumar, S.
TI  - Marketing management: planning, implementation and control, global perspective Indian context
SN  - 333937198
U1  - 658.8 R17M 
PY  - 2002///
CY  - Delhi
PB  - Macmillan India
KW  - Marketing - Management
KW  - Marketing - India - Case studies. - Management
ER  -