Shimp, Terence A <br/><br/>
Advertising promotion  supplemental aspects of integrated marketing communications 
Terence A. Shimp. 
 - 5th ed. 
 - Forth Worth  Dryden, Harcourt College  [n. d.] 
 - 674p., 24cm. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / S40A