Ramaswamy, V S <br/><br/>
Marketing management  planning, implementation and control, global perspective Indian context 
V. S. Ramaswamy, N. Namakumari. 
 - 3rd ed. 
 - Delhi  Macmillan  2002 
 - xxxv, 748p., 28cm. 
<br/><br/><label>ISBN: </label>0-333-937-19-8. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R17M