Pati, Debashis <br/><br/>
Branding  concepts and process 
Debashis Pati; Debashis Pati. 
 - Delhi  Macmillan  2002 
 - xi, 212p., 22cm. 
<br/><br/><label>ISBN: </label>0-333-93715-5. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / P22B